Styling can be the magic ingredient that really brings a commercial photo production together.
There are so many components at work when it comes to putting together a commercial photography production, and all of the different parts need to be working together for it to be a success. On set and in action, one of the things that can really bring the shoot together and give it life is the wardrobe + prop styling. Watch the above interview I did with Los Angeles Wardrobe + props stylist Anne Ross. For a full list of the highlights of our talk see the notes below, but I can tell you right now that one of the big takeaways was the importance of communication before and during a commercial photo production.
It’s about collaborating and communicating and coming up with as many options as you can. – ANNE ROSS
is freelance prop + wardrobe stylist based out of Los Angeles, CA. Print and advertising catalogues have been the focus of her 18 years of experience in the field. Anne studied business + merchandising before her earlier career in window display and visual merchandising with such brands as Marshall Fields, Anthropologie, Gucci, Prada and Salvatore Ferragamo which led seamlessly to her career as a stylist. Anne works with talented crews which take her all over the country and as the stylist she collaborates with photographers, marketing executives and creative directors to ensure each individual brand message is creatively communicated.
A FEW INTERVIEW HIGHLIGHTS
- What does a stylist do
- The importance of a stylist + stylist assistant
- Props stylists, wardrobe stylists, and stylists who do both
- Making sure you are on the same page with styling as the client before going into a shoot
- Allocating the right amount of pre, shoot and post production days for a stylist.
- Working with a color palette.
- Talent sizing.
- Working with talent’s existing wardrobe.
- Chain of command on a photoshoot. Establishing clear communication chains.